Application
Hire me as your SEO & GEO Specialist
Search is no longer just Google. I run SEO that ranks in the SERPs and shows up in ChatGPT, Perplexity, and AI Overviews answers, measured in leads, not sessions.
- +290%
- qualified B2B leads
- 7 years
- of SEO & content experience
- 200+
- sites supported
- +51%
- conversion rate
Why I'm a fit for this role
Seven years of SEO, from crawl to strategy: technical audits, Core Web Vitals, architecture, intent-driven content, link building. At DocShipper, this approach generated +290% qualified B2B leads and seven-figure revenue attributed to organic.
More importantly, I've already made the shift the market is asking for: GEO and AEO (structured data, entity strategy, content citable by LLMs), AI-assisted production with quality guardrails, and automation of repetitive tasks (monitoring, reporting, briefs) with n8n, Make, and Claude. I also equip the team with an AI knowledge base (RAG) and custom skills: more coverage, without growing headcount.
Finally, I'm not 'just' SEO: I think marketing end to end. CRO (+51% conversion rate), GA4/Looker Studio tracking, nurturing: the traffic I generate is built to convert, and I know how to defend it in front of leadership.
I also document this expertise publicly: my guide on SEO in the AI era is a reference on the topic, the best proof I master what I execute for you.
Key skills for this role
Technical SEO
Full audits, crawling and indexation, Core Web Vitals, structured data, international SEO and hreflang, migrations. GSC, Screaming Frog, Semrush, Ahrefs.
GEO / AEO
Visibility in ChatGPT, Perplexity, and AI Overviews (AI visibility): entities, citable content, measuring presence in answer engines.
Off-site GEO & AI reputation
Brand mentions, digital PR on proprietary data, and monthly checks on what AI assistants say about you: half of GEO happens off your site.
SEO content strategy
Keyword research, semantic clusters, briefs, internal linking, applied across 200+ sites.
Automation & team AI
n8n/Make workflows and cowork with Claude, plus RAG (knowledge base) and AI skills/agents to equip the whole team: monitoring, reporting, supervised production.
Data & ROI
GA4, Google Tag Manager (GTM), Looker Studio, attribution: SEO driven by leads and revenue, readable by leadership.
Management & cross-functional
Teams of up to 10 people, dev/product/content coordination, internal SEO evangelism.
In the AI era
Search is shifting toward generative engines: ChatGPT, Perplexity, and AI Overviews answer instead of the click. That's precisely the transition I've already made. 'Organic AND AI' SEO is one and the same discipline, shared technical foundations, extra optimization to get cited by LLMs, and I run it end to end.
Unified organic SEO + AI search
A single strategy that serves Google and answer engines alike: same technical foundations, extra optimization (GEO/AEO) for LLM citability.
Prompt evaluation & citation tracking
Mapping real target prompts, measuring brand (and competitor) presence in AI answers, tracking over time.
Entities, structured data & E-E-A-T
The signals Google and LLMs both use to pick their sources: Schema.org markup, entity disambiguation, authority.
AI as a team productivity lever
Automating repetitive tasks (monitoring, reporting, briefs) with n8n/Make and Claude, plus RAG and skills to scale the SEO team.
AI visibility measurement
Dedicated AI channel in GA4, share of voice, and citation frequency tracked monthly: AI visibility becomes a number presented to leadership, not an impression.
Technical SEO expertise
Crawl, logs & crawl budget
Architecture, internal linking, and server log analysis to understand how Googlebot (and AI crawlers) explore the site and focus crawl budget on what matters, standard practice from 1,000+ URLs.
Indexation & JavaScript rendering
Indexation diagnostics (GSC), rendering for JS-heavy sites (SSR / hybrid rendering), canonicals, pagination, and robots directives: what should be indexed is, the rest isn't.
Migrations, redirects & HTTP status codes
Migration plans without traffic loss, redirect strategies, HTTP codes, CDN / DNS configuration: the often-overlooked foundations that make or break SEO.
Core Web Vitals & page speed
Web performance (LCP, INP, CLS), performance budgets, and HTML/CSS code review, paired with dev teams.
Structured data & international SEO
Schema.org / JSON-LD, entity strategy, and hreflang on multilingual sites: the structure both Google and LLMs understand.
SEO observability & automated monitoring
Setting up automated SEO monitoring with alerting (crawl, indexation, rankings, Core Web Vitals) via n8n/Make and the GSC API: regressions are caught before they cost traffic. My SEO x automation crossover.
AI crawler access & hallucinated 404s
Distinguishing training from search bots (GPTBot, ClaudeBot, PerplexityBot), catching silent CDN blocks, and recovering traffic lost to 404s that AI assistants sometimes hallucinate.
What I take care of
- Technical SEO audits: crawling, indexation, Core Web Vitals, structured data, migrations.
- GEO/AEO strategy: visibility in ChatGPT, Perplexity, and AI Overviews (AI search optimization).
- Keyword research, semantic clusters, and topical authority.
- On-page optimization, internal linking, and link building.
- Brand mentions, digital PR, and AI reputation monitoring.
- International SEO and hreflang management on multilingual sites.
- AI visibility measurement (share of voice, GA4 channel) and leadership reporting.
- AI workflows (Claude, n8n) and SEO knowledge base to equip the team.
Tools & stack
My full toolbox; the key tools for this role stand out in colour.
SEO & Analytics
Content & CMS
Automation & AI
Reporting & communication
- Looker Studio dashboards connected to GSC, GA4, and BigQuery: visibility, traffic, conversions, and leads in one dashboard.
- Regular stakeholder reporting, translated into business impact (leads, revenue) rather than vanity metrics.
- Monthly baseline and tracking of answer-engine visibility (GEO): share of voice, citation frequency, dedicated AI channel in GA4.
- Regular AI reputation checks for the brand, correcting inaccurate information relayed by assistants.
- Internal SEO and AI evangelism: upskilling dev, product, and content teams.
Mindset & collaboration
Cross-functional work (dev, product, content)
SEO is never a solo job: I translate issues into specs for devs, prioritize with product, and brief writers. Influence without hierarchical authority.
Project management & prioritization
Roadmap prioritized by business impact (ICE), trade-offs, tracking workstreams: I hit deadlines in fast, changing environments.
Communication & simplification
I make SEO and AI understandable to non-experts, from operations to leadership: the condition for a technical topic to get funded and applied.
Marketing funnel fluency
I connect every SEO action to the buyer journey (TOFU/MOFU/BOFU): from discovery content to conversion pages, traffic is built to generate leads, not sessions.
Real results
Context
DocShipper (B2B logistics group, Europe/Asia/North America markets): acquisition that needed to diversify beyond paid.
Action
Full SEO strategy (technical, intent-driven content, link building) paired with clean GA4 tracking and automated nurturing.
Result
+290% qualified B2B leads and seven-figure revenue attributed to the organic channel.
Context
Large-scale editorial production: hundreds of sites that needed content that ranks.
Action
Industrialized process: keyword research, standardized SEO briefs, quality control, a trained and managed writing team.
Result
200+ sites supported with SEO content, with a team scaled up to 10 people.
Sectors & clients
What they say
Raouf was my manager at DocShipper, and working on his team was incredibly enriching and inspiring. I took part in the deep overhaul projects he led as content marketing strategist, where I gained solid knowledge in semantic SEO and learned to master several tools.
I had the pleasure of working under Raouf's supervision. From the very start, he trusted me and guided me throughout this experience abroad. He generously shared his knowledge and played a key role in making it a success.
Go further
My published analysis on the topic, public proof of this expertise.
How LLMs Actually Work: What Every SEO Needs to Understand
Training, real-time retrieval, citations: the technical basics behind GEO.
Read the articleGetting Cited by Claude: Why Brave Search Controls Your Visibility, and How to Fix It
Why Claude relies on the Brave Search index, and what that changes for AI visibility.
Read the articleMy first 90 days
What I put in place from day one, concrete, measurable, validated with you.
- Diagnose: full technical and editorial audit, multi-platform AI visibility baseline, top-page audit.
- Structure: technical and on-page quick wins shipped in the first month, restructuring of the highest-potential content.
- Build authority: first brand mention and digital PR actions, SEO/GEO roadmap prioritized by business impact and validated with leadership.
- GA4/Looker Studio dashboards and first automated workflows (reporting, monitoring, AI channel) in place.
Is this role open at your company?
Let's talk: CV, references and detailed case studies available. Reply within 24h.
Frequently asked questions
- Traditional SEO or 'AI' SEO?
- Both, it's the same discipline today. The fundamentals (technical, content, authority) remain the base; I add the 2026 layer: GEO/AEO to get cited by LLMs, and AI as a team productivity lever.
- How do you measure visibility in AI answers?
- With a library of commercial prompts tracked monthly, a dedicated AI channel in GA4, and ongoing tracking of brand mentions. I present a monthly trend to leadership, not a single number: AI citations stay probabilistic.
- Do you need a paid AI visibility tracking tool?
- Not to get started. A manually tracked prompt library, Bing Webmaster Tools, and a dedicated GA4 channel are enough to set a solid baseline. I only recommend a paid tool once tracking volume justifies it.
- You're based in Tunisia: how does that work for a role in France?
- I work full remote on Paris time (CET, zero to one hour offset depending on the season). I have seven years of experience with distributed teams and markets across Europe, Asia, and North America: async work, written documentation, remote rituals. Occasional travel (onboarding, offsites) is entirely workable.
- What languages do you speak?
- French C2, English C1, Arabic C1, and beginner Japanese (A2). I produce and manage content in French and English without an intermediary.
- Can you equip my team with AI?
- Yes. Beyond my own use, I set up an AI knowledge base (RAG) connected to your data, build Claude skills and agents tailored to your processes, and train the team. The goal: the whole team gains productivity, not just me.
- How can I verify your SEO and AI skills?
- This site is the proof: optimized architecture, structured data, content built for Google and for answer engines (ChatGPT, Perplexity) alike, and built in cowork with AI (Claude) following my own process. The rest checks out in my measurable results and references, available on request.