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SEO, content, automation and growth, my analyses and lessons learned.
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July 24, 2026
GEO : The Complete Guide to AI Search
GEO is the art of getting cited by ChatGPT, Google AI, Perplexity and Claude. A complete, data-backed method: how AI search works, strategy, content, technical, mentions and measurement. Updated weekly.
GEOGEO vs SEOAEOAI SEOLLM SEOgenerative engine optimizationanswer engine optimizationAI visibilityChatGPTAI search
July 9, 2026
Getting Cited by Claude: Why Brave Search Controls Your Visibility, and How to Fix It
Your site can rank #1 on Google and still be invisible to Claude: its web search runs on the Brave Search index. A real 24-hour test, the indexing method, and how to become citable.
GEOClaudeBrave SearchSEOAI marketing
June 28, 2026
How LLMs Actually Work: What Every SEO Needs to Understand
Tokens, embeddings, RAG, AI Overviews: the complete mental model for understanding ChatGPT, Claude and Gemini, and knowing exactly what to do with it on your pages.
SEOGEOAEOLLMAI marketing