Application
Hire me as your Growth Marketing Manager
Traffic is just a means. What I run is the whole machine: acquisition, conversion, nurturing, instrumented, automated, and measured in leads and revenue.
- +290%
- qualified B2B leads
- +51%
- conversion rate
- 7
- figures of revenue attributed to organic
- 7 years
- of acquisition & data experience
Why I'm a fit for this role
My home channel is organic: SEO, content, and now GEO/AEO, a durable acquisition moat that paid doesn't replace. At DocShipper, this machine produced +290% qualified B2B leads and seven-figure organic revenue.
But acquisition is worthless without conversion: I work CRO continuously (funnels, landing pages, iterative testing, +51% conversion rate), on reliable GA4/Looker Studio tracking I set up myself. Decisions on data, not intuition.
My accelerator is automation: n8n/Make workflows for nurturing, scoring, reporting, and lead enrichment, AI (Claude) and team skills built into the process to produce and iterate faster. A full-stack growth approach, with the broader marketing culture (brand, PR, field) to stay consistent.
Key skills for this role
Organic acquisition
SEO, content, GEO/AEO: durable, compounding channels that complement paid.
CRO
Funnels, landing pages, A/B tests, and iterations: +51% conversion rate achieved through continuous experimentation.
Tracking & data
GA4, Google Tag Manager (GTM), Looker Studio, attribution, dashboards: reliable measurement infrastructure, the condition for any growth decision.
Marketing automation
Nurturing, scoring, enrichment, and reporting automated with n8n and Make: the pipeline runs itself.
AI & team skills
Claude and LLMs embedded in workflows, plus RAG and custom skills for the team: variant production, analysis, personalization, faster iteration.
Broader marketing vision
Brand, PR, field marketing, management: growth consistent with the brand, not a string of hacks.
In the AI era
AI doesn't replace growth, it accelerates the learn-measure-iterate loop and automates everything that doesn't require judgment. The bottleneck shifts back to hypothesis quality, not execution speed, and that's where my value lies.
Multiplied iteration
Page, message, and sequence variants generated and tested faster with AI, on reliable GA4/Looker tracking.
Automated, intelligent pipeline
Scoring, enrichment, and nurturing driven by AI in n8n/Make workflows: every lead is finely handled, with no manual effort.
Reporting, targeting & opportunities
I use AI to automate reporting, sharpen audience targeting, and spot growth opportunities in the data: less time in spreadsheets, more time deciding.
Acquisition ready for AI search
Organic is shifting toward AI answers (GEO/AEO): I capture and convert that LLM-referred traffic too.
What I take care of
- Organic acquisition: SEO, content, GEO/AEO.
- CRO: funnels, landing pages, A/B tests.
- Tracking and data: Google Tag Manager, GA4, Looker Studio, attribution.
- Marketing automation: nurturing, lead scoring, reporting (n8n, Make).
- Prioritized experimentation (ICE) and iterations.
- AI workflows (Claude) and knowledge base for the team.
Tools & stack
My full toolbox; the key tools for this role stand out in colour.
SEO & Analytics
Content & CMS
Automation & AI
Reporting & communication
- End-to-end tracking (Google Tag Manager, GA4, events, conversions) set up and made reliable.
- Looker Studio dashboards by channel and attribution models: a funnel readable from click to revenue.
- Growth reporting to stakeholders: CAC, conversion rate, pipeline, and ROI by channel.
Mindset & collaboration
Full-funnel, from brand to conversion
I think across the whole funnel (TOFU/MOFU/BOFU): balancing brand building and performance, consistent messaging and measurement end to end.
Bridge with performance/paid teams
I can work with a paid team (in-house or agency), challenge results, guide optimizations, and weigh in on budgets, without replacing them.
Rigorous experimentation
Prioritized hypotheses (ICE), A/B and multivariate tests with statistical rigor, weekly reviews: learn fast, decide on data.
Cross-functional work & autonomy
Coordinating content, product, sales, and data; strong autonomy in remote/async settings, managing deadlines in fast-growing environments.
Real results
Context
DocShipper: a B2B pipeline dependent on outbound prospecting, to turn into a measurable inbound machine.
Action
Organic acquisition (SEO/content) + optimized conversion funnels + automated nurturing + end-to-end GA4 tracking.
Result
+290% qualified B2B leads, +51% conversion, seven-figure organic revenue.
Context
Time-consuming growth processes: manual reporting, un-enriched leads, irregular follow-ups.
Action
Systematic automation with n8n/Make and AI: scoring, enrichment, nurturing sequences, self-feeding dashboards.
Result
An end-to-end instrumented pipeline and execution hours reinvested into experimentation.
Sectors & clients
What they say
Raouf was my manager at DocShipper, and working on his team was incredibly enriching and inspiring. I took part in the deep overhaul projects he led as content marketing strategist, where I gained solid knowledge in semantic SEO and learned to master several tools.
I had the pleasure of working under Raouf's supervision. From the very start, he trusted me and guided me throughout this experience abroad. He generously shared his knowledge and played a key role in making it a success.
My first 90 days
What I put in place from day one, concrete, measurable, validated with you.
- Full funnel audit: acquisition, conversion, tracking, identifying leaks and measurement blind spots.
- Making tracking reliable (GA4, attribution): no growth without clean data.
- CRO quick wins on the highest-traffic pages and funnels.
- Prioritized experiment roadmap (ICE) and first n8n automations in production.
Is this role open at your company?
Let's talk: CV, references and detailed case studies available. Reply within 24h.
Frequently asked questions
- Is growth = paid? What's your approach?
- My center of gravity is organic (SEO, content, GEO) and conversion, the assets that compound over time. I can work with paid teams and weigh in on budgets, but my value is building the machine that makes every dollar of acquisition more profitable.
- You're based in Tunisia: how does that work for a role in France?
- I work full remote on Paris time (CET, zero to one hour offset depending on the season). I have seven years of experience with distributed teams and markets across Europe, Asia, and North America: async work, written documentation, remote rituals. Occasional travel (onboarding, offsites) is entirely workable.
- What languages do you speak?
- French C2, English C1, Arabic C1, and beginner Japanese (A2). I produce and manage content in French and English without an intermediary.
- Can you equip my team with AI?
- Yes. Beyond my own use, I set up an AI knowledge base (RAG) connected to your data, build Claude skills and agents tailored to your processes, and train the team. The goal: the whole team gains productivity, not just me.
- How can I verify your SEO and AI skills?
- This site is the proof: optimized architecture, structured data, content built for Google and for answer engines (ChatGPT, Perplexity) alike, and built in cowork with AI (Claude) following my own process. The rest checks out in my measurable results and references, available on request.