Application
Hire me as your Digital Marketing Manager
Strategy AND execution: I design the marketing plan, defend it in front of leadership, and I can still get my hands into every lever: SEO, content, conversion, automation, AI.
- +290%
- qualified B2B leads
- +51%
- conversion rate
- 10
- people managed
- 3
- continents covered
Why I'm a fit for this role
Marketing Manager at an international B2B group since 2023, I run marketing as a whole: organic acquisition, content, conversion, nurturing, branding, PR, and field marketing, with a team scaled up to 10 people and markets across Europe, Asia, and North America.
My backbone remains search and content acquisition, where I've produced +290% B2B leads and seven-figure organic revenue, enriched with the layer the market now demands: GEO/AEO for visibility in answer engines, AI (Claude), n8n/Make automation, and RAG/skills to equip the whole team.
Everything is data-driven: GA4, Looker Studio, dashboards by channel, stakeholder reporting. Marketing that's accountable in leads and revenue, and a team that does more with fewer manual tasks.
Key skills for this role
360 & full-funnel marketing strategy
Annual plan, positioning, channel mix, budget: a full-funnel vision balancing brand building and performance, tied to revenue goals.
Acquisition: SEO, content, GEO
The organic channel as a durable asset: technical, editorial, and visibility in AI answer engines.
Conversion & data
CRO (+51%), GA4, Google Tag Manager (GTM), Looker Studio, attribution: every lever measured and optimized.
Automation & team AI
n8n, Make, Claude, plus custom RAG and skills: nurturing, reporting, and production automated, the whole team equipped with AI.
Management & hiring
Cross-disciplinary teams of up to 10 people: hiring, training, remote/async rituals.
Leadership communication
Stakeholder reporting, budget trade-offs, internal SEO/AI evangelism.
In the AI era
AI is transforming both how marketing gets done and how customers consume content. A 2026 marketing manager has to drive both: integrating AI into the team's production and operations, and adapting acquisition to generative search. That's the shift I've already made.
Organic acquisition + AI search
SEO and content as a durable asset, extended to GEO/AEO to stay visible in ChatGPT, Perplexity, and AI Overviews.
AI-augmented team
n8n, Make, Claude, plus custom RAG and skills: production, nurturing, and reporting automated for the whole team.
AI-augmented marketing
I use AI tools to automate reporting, speed up content ideation, sharpen audience targeting, and spot growth opportunities, on top of reliable GA4/Looker infrastructure.
Internal evangelism
Upskilling teams on SEO and AI: growing the organization's capability, not just deploying tools.
Technical SEO expertise
Technical SEO foundations
Crawling, indexation, rendering, and crawl budget: I can talk with dev teams and weigh in on technical SEO priorities.
Core Web Vitals & performance
LCP, INP, CLS, and page speed: performance as both an SEO and conversion lever.
Tracking & dataLayer
Google Tag Manager, GA4, events, and conversions: clean measurement, the condition for any marketing trade-off.
International & migrations
hreflang on multilingual sites and migration plans without traffic loss.
What I take care of
- 360 marketing strategy: plan, positioning, channel mix, budget.
- Acquisition: SEO, content, GEO/AEO.
- Conversion and data: CRO, GA4, Google Tag Manager, Looker Studio, attribution.
- Marketing automation and nurturing (n8n, Make).
- Managing a cross-disciplinary team (up to 10 people).
- Deploying AI within the team: RAG, skills, and Claude agents.
- Reporting and trade-offs with leadership.
Tools & stack
My full toolbox; the key tools for this role stand out in colour.
SEO & Analytics
Content & CMS
Automation & AI
Reporting & communication
- Looker Studio dashboards by channel, connected to GA4 and conversions: marketing accountable in leads and revenue.
- Reporting and trade-offs with leadership: budget, channel mix, ROI by lever.
- Attribution models and end-to-end tracking, from click to revenue.
Mindset & collaboration
Strategy AND execution
I design the plan and can still execute every lever myself: T-shaped profile, comfortable between high-level vision and hands-on work.
Leadership & influence
Managing a cross-disciplinary team (up to 10 people), budget trade-offs, and defending the plan with leadership.
Managing agencies & vendors
Scoping, KPIs, and accountability with partners and agencies (performance, paid, creative), keeping brand consistency.
Multicultural & multilingual (FR / EN / AR)
Seven years with distributed teams and markets (Europe, Asia, North America); Arabic C1: a direct asset for running or coordinating campaigns in MENA / Gulf markets.
Real results
Context
DocShipper Group: structuring marketing for a B2B group present across three continents.
Action
Global strategy (SEO/content as backbone, CRO, automated nurturing, unified tracking) and scaling up the team.
Result
+290% qualified B2B leads, +51% conversion, seven-figure organic revenue, a structured team.
Context
Manual marketing processes slowing the team down (reporting, follow-ups, production).
Action
Systematic automation (n8n, Make) and AI integration into production and analysis.
Result
A team focused on strategy and experimentation, real-time reporting.
Sectors & clients
What they say
Raouf was my manager at DocShipper, and working on his team was incredibly enriching and inspiring. I took part in the deep overhaul projects he led as content marketing strategist, where I gained solid knowledge in semantic SEO and learned to master several tools.
I had the pleasure of working under Raouf's supervision. From the very start, he trusted me and guided me throughout this experience abroad. He generously shared his knowledge and played a key role in making it a success.
My first 90 days
What I put in place from day one, concrete, measurable, validated with you.
- 360 marketing audit: channels, funnel, tracking, team, acquisition costs.
- Prioritization by revenue impact and quick wins on the most profitable levers.
- AI knowledge base (RAG) and skills deployed for the team.
- Marketing plan and budget for the half, with first automations in production.
Is this role open at your company?
Let's talk: CV, references and detailed case studies available. Reply within 24h.
Frequently asked questions
- More strategist or more hands-on?
- Both, and that's the core of my value: I build the strategy and can execute every lever myself, which lets me hire accurately, estimate accurately, and never manage from an ivory tower.
- You're based in Tunisia: how does that work for a role in France?
- I work full remote on Paris time (CET, zero to one hour offset depending on the season). I have seven years of experience with distributed teams and markets across Europe, Asia, and North America: async work, written documentation, remote rituals. Occasional travel (onboarding, offsites) is entirely workable.
- What languages do you speak?
- French C2, English C1, Arabic C1, and beginner Japanese (A2). I produce and manage content in French and English without an intermediary.
- Can you equip my team with AI?
- Yes. Beyond my own use, I set up an AI knowledge base (RAG) connected to your data, build Claude skills and agents tailored to your processes, and train the team. The goal: the whole team gains productivity, not just me.
- How can I verify your SEO and AI skills?
- This site is the proof: optimized architecture, structured data, content built for Google and for answer engines (ChatGPT, Perplexity) alike, and built in cowork with AI (Claude) following my own process. The rest checks out in my measurable results and references, available on request.