SEO & GEO for freight forwarding, logistics & transport
SEO and AI visibility, from someone who already knows your industry.
SEO consultant with nearly 8 years of experience, including 4 years inside an international freight forwarder operating across the US, UK, Europe and Asia markets. I know your industry inside out: the players, your customers and their pain points, your services and challenges, the internal workings and processes of transport and logistics companies. That same expertise has already generated 7-figure organic growth.
Also known as: Logistics SEO consultant · Freight forwarder SEO · Trucking & courier SEO · E-commerce logistics & 3PL SEO · GEO / AI visibility for logistics · Supply chain & import-export SEO
Freight and logistics are going through a double shift. On one side, Google's updates have penalized the generic educational content (what is a bill of lading, how to import from China, FCL vs LCL) that many sites relied on for traffic. On the other, ChatGPT, Perplexity and AI Overviews now answer those questions without sending a single click. The result: yesterday's traffic evaporates, and visibility is decided elsewhere.
I help you on both fronts at once. On Google, I rebuild solid foundations (technical, search intent, conversion content) to capture qualified traffic that turns into quote requests, not passing visitors. On AI, I optimize your presence so your brand is understood and recommended when an importer asks ChatGPT which forwarder to choose for shipping between Asia, Europe, the UK and North America.
And above all, I don't have to learn your business. I've spent years ranking content for international freight and sourcing: sea and air freight, customs clearance, Incoterms, groupage, supplier quality control, country destination guides. I already speak your customers' and your team's language, which changes everything about content accuracy and execution speed. That field expertise, I've already turned into 7-figure organic growth in the industry.
What you get
Technical SEO audit for large logistics sites
Crawl, indexing, Core Web Vitals, architecture and structured data: I clear the blockers on large sites (multi-country, multi-service) that Google and AI engines struggle to crawl.
Keywords and content built for quotes, not traffic
Mapping commercial-intent queries (China freight forwarder, customs clearance, air freight, sourcing) and service pages optimized to generate inquiries, where most sites stay stuck on educational content.
Pages by corridor, destination and specialty
Pages by transport lane, country served or specialty (dangerous goods, reefer, e-commerce logistics) to rank for dozens of high-potential queries.
GEO/AEO: visibility in AI answers
Citable content, structured data and entity strategy so your brand gets picked up by ChatGPT, Perplexity and AI Overviews when your customers look there for a provider.
Link building and industry authority
Citations, mentions and links from transport and logistics media and directories: the authority both Google and LLMs look for before recommending you.
Content at scale, without sloppy jargon
AI-augmented production framed by real domain knowledge: content that's technically accurate, not approximations that undermine credibility with expert buyers.
An SEO who knows logistics vs an SEO discovering it
In such a technical industry, the difference isn't the SEO tools (everyone has the same ones), it's a real understanding of your business and your customers.
The generalist SEO consultant
- Has to learn your Incoterms, lanes and customs constraints before being useful
- Produces content that looks fine but is shaky on substance, spotted by your expert customers
- Chases traffic (volume) more than qualified quote requests
- Discovers your audience (importers, supply chain managers, shippers) along the way
Me: SEO/GEO + years in freight and sourcing
- I already speak sea and air freight, customs, groupage, sourcing and quality control
- Technically accurate content that earns the trust of an industry buyer
- I target the queries that bring quote requests, not just readers
- I know your customers: what they search for and what makes them act
See the proof, in detail
The seven-figure logistics turnaround behind these numbers, step by step: technical SEO, conversion, digital PR and AI automation across 22 sites.
In the AI era
Freight and logistics are on the front line of the shift to AI search: a large share of educational traffic is moving to ChatGPT and AI Overviews. The good news: few players in the industry have made the move. While they stay invisible in AI answers, you can become the brand the engines cite.
Get cited when someone asks for a provider
When a customer asks ChatGPT or Perplexity which forwarder or logistics provider to choose, I optimize so your brand is part of the answer, where your competitors are absent.
Two distinct layers of visibility
SEO makes you visible on Google; GEO makes you citable by AIs. These are different levers (being cited in an AI answer is not a Google ranking), and I work both on shared foundations.
Conversion content that AI can't replace
Since generic educational content no longer brings traffic, I focus effort on pages that convert: services, corridors, quotes. The ones neither Google nor AI replace.
Augmented production, framed by the domain
I use AI and automation to produce and update content at scale, without sacrificing the technical accuracy expert customers expect.
Tools & stack
My full toolbox; the key tools for this service stand out in colour.
SEO & Analytics
Content & CMS
Automation & AI
What they say
Raouf was my manager at DocShipper, and working on his team was incredibly enriching and inspiring. I took part in the deep overhaul projects he led as content marketing strategist, where I gained solid knowledge in semantic SEO and learned to master several tools.
I had the pleasure of working under Raouf's supervision. From the very start, he trusted me and guided me throughout this experience abroad. He generously shared his knowledge and played a key role in making it a success.
Frequently asked questions
Why an SEO consultant specialized in freight and logistics?+
Because in such a technical industry, content quality depends on understanding the business. A generalist takes months to master your Incoterms, lanes and customs constraints. I've spent years ranking freight and sourcing content: I'm productive immediately and I speak your customers' language.
Do you work with forwarders, carriers and 3PL providers?+
Yes. This page covers the whole industry: freight forwarders and customs brokers, road carriers and courier services, logistics providers and 3PLs, sourcing agencies and import-export. The approach adapts whether you target importers, e-commerce brands or B2B shippers.
My traffic dropped with Google updates and AI. What now?+
It's the most common scenario in the industry: generic educational content no longer brings traffic. The answer isn't to produce more of it, but to redirect effort toward conversion pages (services, corridors, quotes) and toward visibility in AI answers (GEO), to capture demand where it now lives.
How do I get visible in ChatGPT as a forwarder or carrier?+
By making your content citable: structured data, clear entities, concise sourced answers, and a consistent presence across the web and industry media. LLMs favor reliable, authoritative sources. It's a lever distinct from Google ranking, and most of your competitors aren't using it yet.
Other services
SEO & GEO/AEO
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