Raouf DouihechSEO & Content Marketing
All services

Freelance AI Marketing & Content Consultant

Produce more content, better, with AI.

Also known as: Freelance AI marketing consultant · Senior SEO Content Strategist (freelance) · Content & Website Growth · AI-assisted content production · AI brand voice · Content strategist

AI doesn't replace strategy, it becomes the infrastructure. It handles research, first drafts, optimization and scaling, while humans keep control of positioning, narrative and quality control. The result: much more content, at a far lower cost per piece, without sacrificing quality.

I build your editorial system: content guidelines, intent and buyer-journey mapping, a documented brand voice and SEO briefs structured into semantic clusters. Production happens paired with Claude (Claude Code), with human review and quality control at every step, following Google's Helpful Content guidelines.

This approach draws on my experience managing content across 200+ sites with a team of 10 writers: proven processes and standards, now augmented by AI.

What you get

  • Editorial strategy & content guidelines

    Positioning, intent and buyer-journey mapping: an editorial system aligned with your business goals, not a pile of articles.

  • Documented brand voice & quality standards

    Your brand voice formalized, plus editorial standards, for consistent and differentiated content even when produced at scale.

  • SEO briefs with semantic clusters

    Writing-ready briefs, structured into clusters and mapped to the buyer journey, aligned with Helpful Content guidelines.

  • AI-assisted production (Claude co-work)

    Production workflows paired with Claude: research, first drafts and variations, with systematic human review and quality control.

  • Optimization & refresh of existing content

    Audit, update and consolidation of your content to recover lost traffic and eliminate cannibalization.

  • Content citable by LLMs

    Structuring, entities and answer formats that get your content picked up by ChatGPT, Perplexity and AI Overviews.

In the AI era

AI has exploded the volume of content produced, raising the bar on quality and differentiation. Generic content out of a prompt doesn't rank and never gets cited by LLMs. My value shifts to where AI can't go alone: strategy, brand voice and quality control, with AI as the production infrastructure.

Augmented production, human quality

Research, first drafts and variations assisted by Claude, but positioning, narrative and approval stay human: more volume, without dilution.

Content citable by LLMs

Structuring, entities and answer formats designed to be picked up by ChatGPT, Perplexity and AI Overviews, not just indexed by Google.

Brand voice protected from the "AI tone"

A documented voice guide fed into the AI: recognizable, differentiated content, the opposite of mass-produced interchangeable content.

Helpful Content & E-E-A-T

Real expertise, sources and experience injected into every piece: what Google and LLMs reward, what AI alone can't manufacture.

Tools & stack

My full toolbox; the key tools for this service stand out in colour.

SEO & Analytics

SemrushAhrefsScreaming FrogBotifyGoogle Search ConsoleGoogle Analytics 4Google Tag ManagerLooker StudioBigQuery

Content & CMS

WordPressGetResponseCanvaHootsuite / Buffer

Automation & AI

Maken8nClaude CodePython

What they say

Raouf was my manager at DocShipper, and working on his team was incredibly enriching and inspiring. I took part in the deep overhaul projects he led as content marketing strategist, where I gained solid knowledge in semantic SEO and learned to master several tools.
Charaf Matoussi, Brand Strategist & Growth Marketer, ex-DocShipper
I had the pleasure of working under Raouf's supervision. From the very start, he trusted me and guided me throughout this experience abroad. He generously shared his knowledge and played a key role in making it a success.
Soudesse Chamsidine, Videographer & Photographer, DocShipper Africa

Frequently asked questions

Will AI produce generic content?+

No, as long as it's properly guided. I document your brand voice, feed the AI with your expertise and data, and every piece goes through human quality control. AI speeds up production, it doesn't decide substance or tone.

Can you produce content at scale?+

Yes. I've managed content for over 200 sites with a team of 10 writers. AI-augmented workflows now let us produce more, faster, while keeping high quality standards.

Is AI-generated content penalized by Google?+

Google penalizes low-value content, not the use of AI. As long as content is useful, original and trustworthy (Helpful Content), it ranks. That's exactly the promise of my approach: AI for speed, humans for value.

An SEO project to launch or a position to fill?